My work in art direction has occasionally extended into interior design, allowing me approach an empty room and build its story through adding pieces that have an intrinsic balance and distinct purpose. Whether a home or studio, I aim to balance existing architechture with elements from the natural world, hand-crafted pieces, and modern or contemporary furniture.
In my art direction of lifestyle photography, I am often responsible for finding an existing space and transforming it to one that is ready for the camera. From hotels to office spaces, homes to backyards. My approach to existing spaces is two part; firstly I strive to create initial aesthetic impression which is clear and welcoming, often removing pieces until the room finds its balance for the lens. Secondly, I work to create a consistent sense of lasting comfort and mood, placing objects so they read clearly and elucidate the occupant and the life within the room.