Look book images offer a first glimpse into the hard work that has gone into a new product and should to get a buyers attention. From a photographic standpoint this means not only communicating what inspired a product, but what inspires the brand.
One of my favorite photographic shoots to art direct -- in the world of commercial photography the look book, like fashion itself, is a marriage of art and commerce. If I'm lucky, I'm also granted the pleasure of mixing in graphic and illustrative design. Here are a few of my favorite look books from the recent past.