This Garage Hard Lemonade campaign was awarded Finland's prestigious Effie Award for excellence in advertising. The project was a collaboration between myself, photographer Neil Dacosta, videographer Shelby Menzel and Sherpa, an innovative advertising agency from Helsinki. To establish a life and culture around the product which set it apart from other Finnish brands, we created a series of videos and photographs that feature Portland's culture of makers and doers who work, build, and play in their own garages while enjoying this garage-brewed beverage. A second and third campaign are forthcoming


Creative Direction: Antti Rastivo, Sherpa
Photography: Neil Dacosta
Videography: Shelby Menzel
Art Direction: Bowen Ames
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